AI Healthcare Projects
e-Newsletters
UX Projects
Landing Pages & Banners
Acquisitional/Web Copy
Mailers & Misc.
FAQs & Knowledge Mgmt.
Marketing/eCRM
Technical & Instructional Writing
AI Healthcare Projects
Landing Pages & Banners
FAQs & Knowledge Mgmt.
e-Newsletters
Acquisitional/Web Copy
eCRM & eComm
UX Projects
I’m an LA-based Content Designer, Content Strategist, and UX Writer specializing in healthcare, AI-powered experiences, and customer journeys with over a decade of writing and editing experience across multiple industries: television, health & wellness, advertising, telecommunications, finance, film, education and beauty/cosmetics. I design content experiences that help people complete complex tasks—from finding a doctor to managing prescriptions to navigating digital health products.
My most recent long-term position was at Weight Watchers, where I was promoted from copywriter to senior copywriter, and then moved to the Operations dept. to learn knowledge management. At Weight Watchers, I touched upon almost every aspect of the company (product, finance, operations, magazine, packaging) and each part of Digital Content (apps, social media, subscriber site, visitor site, eCRM).
