WW e-newsletter

One of my most extensive projects was the WW e-newsletter, which encompassed at least 6 versions (based on member type), and various optimizations over the years.
Project managing the newsletter involved SEO and monthly user testing, which would then dictate the chosen content. Recipes and articles were picked by seasonality, strategic company initiatives, and the content team’s editorial goals. I then used analytics each week to keep the newsletter responsive to readers’ evolving clicking habits.